YouTube drew 5 Billion U.S. Online Video Views in July 2008 (

In July 2008, Google Sites once again ranked as the top U.S. video property with more than 5 billion videos viewed (representing a 44 percent share of the online video market), with accounting for more than 98 percent of all videos viewed at the property. Fox Interactive Media ranked second with 446 million videos (3.9 percent), followed by Microsoft Sites with 282 million (2.5 percent) and Yahoo! Sites with 269 million (2.4 percent). Hulu ranked eighth with 119 million videos, representing 1 percent of all videos viewed. (

More than 142 million U.S. Internet users watched an average of 80 videos per viewer in July. Google Sites also attracted the most viewers (92.1 million), who watched an average of 55 videos per person. Fox Interactive attracted the second most viewers (54.9 million), followed by Yahoo! Sites (37.6 million) and Microsoft Sites (32.6 million). (

Other notable findings from July 2008 include:

* 75 percent of the total U.S. Internet audience viewed online video.
* Americans spent a total of 558 million hours watching online video during the month.
* The average online video viewer watched 235 minutes of video.
* 91 million viewers watched 5 billion videos on (54.8 videos per viewer).
* 51.4 million viewers watched 400 million videos on (7.8 videos per viewer).
* The duration of the average online video was 2.9 minutes.

Online video traffic in the UK has increased 178% between February 2007 and 2008, with the top 25 video sites accounting for 2.22% of all UK Internet visits in February 2008.

YouTube has 258 million users, 50% visit weekly or more; more than 100 million videos a day are being watched (July 2007)

A list of branded channels:

UK traffic to online video Web sites has roughly tripled in the last year (as of March 2008), according to the Internet monitor Hitwise.

In a blog posting this week, the organisation revealed that UK visits to the top 25 online video sites had increased by 178 per cent between February 2007 and February 2008. However, the analyst that carried out this research, Robin Goad, suggested that this figure is an underestimate and the total is actually closer to 200 per cent.

Hitwise has created a "category" for research purposes that includes the top 25 video Web sites as accessed by UK users. By far the most popular site in that category is YouTube; in February this year, almost 70 per cent of all UK visits to one of those top 25 video sites were made to either the UK or US version of YouTube. This custom category accounted for 2.22 per cent — or one in every 45 — of all site visits made by UK Web surfers in February, according to Goad. This represents an increase of 178 per cent on the same month last year, in which those top 25 video sites accounted for 0.8 per cent of all UK hits.

#3 site in global minutes;
51% of users go to YouTube weekly or more;
50% watch all videos to the end;
52% of 18-34 year-olds share videos with friends / colleagues often //(

Most watched YouTube videos are charted here -

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