Mixi

Japan’s biggest social network…

Drawing in one in five web users in the country, Mixi now boasts over 15 million members.
The site ranks sixth on Alexa Japan and racks up over 14 billion page views monthly.
Google Trends for Websites shows the Japan-focused service attracts more visitors than Bebo on a worldwide basis (about 2.3 million daily). //(http://www.techcrunch.com/2008/07/20/japans-mixi-a-social-network-as-a-purely-local-phenomenon/)//

* High level of anonymity: Mixi abides by the preference of Japanese people to generally stay totally anonymous online. The number of members using real names and photos is below 5%.
* Tailor-made mobile version: Users accessing Mixi’s mobile version have been clearly outnumbering those going through PCs since July 2007 (ratio of pageviews in March 2008: 60% mobile to 40% PC).//(http://www.techcrunch.com/2008/07/20/japans-mixi-a-social-network-as-a-purely-local-phenomenon/)//

Mixi went IPO on the Tokyo Stock Exchange in September 2006. Market capitalization currently stands at $970 million, bringing the company close to LinkedIn’s $1 billion value. Mixi Inc. operates a profitable online employment site called Find Job!, mainly for IT-related job openings. For the fiscal year ending March 2008, sales on Mixi ballooned from $36.5 million to $82.4 million on a year on year basis. Find Job! alone contributed another $11.6 million. Net profits for the company as a whole grew 79.9% to $19 million in the same time frame.//(http://www.techcrunch.com/2008/07/20/japans-mixi-a-social-network-as-a-purely-local-phenomenon/)//

While userbase and financial data don’t stack up against leading Western social networks in absolute terms, Mixi’s performance is still impressive given they operate in Japan only. Revenue per member stands at $5,46 for Mixi, which is 13 times more than Bebo ($20 million) and 3 times more than Facebook ($150 million). Including Find Job!’s contribution, Mixi also dwarfs Bebo in profits per member ($1.26 versus $0,1 for each of Bebo’s 50 million users). Based on the average Internet advertising spend per person, Mixi ranks 8th in the Techcrunch ranking of the real value of social networks. //(http://www.techcrunch.com/2008/07/20/japans-mixi-a-social-network-as-a-purely-local-phenomenon/)//

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