Location and ethnicity

While the base sizes are small, and so the results are indicative rather than robust, there are notable differences. Respondents who use the internet from Indian (31%), Black Caribbean (40%) or Black African (41%) ethnic minority groups were more likely to have set up a social networking profile compared to all UK adults who use the internet (22%).(Universal McCann, 2008)

Asian markets are leading in terms of participation, creating more content than any other region (Universal McCann, 2008)

China has the largest blogging community in the world with 42m bloggers, more than the US
and Western Europe combined (Universal McCann, 2008)

Japan's biggest social network - Mixi //(http://www.techcrunch.com/2008/07/20/japans-mixi-a-social-network-as-a-purely-local-phenomenon/)//

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