LastFM

Over 21 million unique active users per month and 600 million scrobbles a month //(http://www.brandrepublic.com/MediaAmBulletin/News/833100/Lastfm-aims-extend-reach-raft-new-features/?DCMP=EMC-Media-AM-Bulletin)//

Over 240 countries are represented in the community with biggest concentration of users in the United States, Britain, Germany, Poland, Brazil, Turkey and Finland.

More than 3.5 million tracks available to stream on-demand
18million tracks scrobbled per day
210 scrobbles per second
Over 8 billion tracks scrobbled since 2003
70 million tracks
12 million artists
20 million items tagged
200k artist wikis

Last.fm users spent 180% more time on the site last month (Feb 2008) - probably due to free track streaming

It is the site, say aficionados, that discovered Arctic Monkeys long before their much discussed emergence on MySpace.

It noted the popularity of Gnarls Barkley's Crazy, the bestselling single of 2006, weeks before it became the first ever number one based solely on download sales.

Last.fm users are Innovation Enthusiasts

* Users are addicted to discovering new music: whether it be through the Last.fm

recommendation engine on the website, going to live gigs or playing in bands:

* Users are 3 times more likely than the internet average to have played in a musical group

or band in the past 6 months

* 18.9% of our users researched music concerts online in the last 6 months

Last.fm users are Status Seekers & Connectors

* Our users are tech-savvy influencers and want to be the first with new gadgets and latest fashion.
* 64% of our European users are 16-24
* 27% of our European users are 25-34
* Users are more than 5 times more likely than the internet average to have spent between $2,500 and $4,999 on computer equipment in the last 6 months
* Users are nearly 10 times more likely to have spent between $1,000 and $2,499 online on consumer electronics in the last 6 months
* Users are more than 5 times more likely than the internet average to have spent between $1,000 and $2,499 online on personal electronics in the last 6 months
* Users are twice as likely than the internet average to have spent $200 to $500 on clothing in the last 6 months
* Users are twice as likely than the internet average to own 3+ laptops

Jan-08 +/-% Dec 07
Country Page Views (000s), Uniques (000s), Page Views (%) Uniques (%)
Poland 28,346 1,181 12% 5%
Germany 28,127 2,337 21% 10%
United Kingdom 17,845 1,154 25% 14%
Russian Federation 11,197 793 24% 25%
Spain 10,195 746 23% 11%
Finland 8,932 222 1% (4%)
Netherlands 7,653 274 24% 16%
Italy 7,383 598 25% 10%
Sweden 6,999 353 19% 3%
France 6,970 656 11% 2%
Czech Republic 3,178 85 10% 8%
Portugal 3,073 265 24% 16%
Belgium 3,040 201 16% 1%
Austria 2,521 147 13% 8%
Romania 2,404 106 31% 9%
Bulgaria 2,359 83 10% 10%
Norway 2,274 115 7% 10%
Switzerland 2,263 171 19% 8%
Croatia 2,261 128 8% 5%
Ukraine 2,178 134 2% 17%
Hungary 1,425 110 14% 8%
Lithuania 1,407 44 11% 7%
Slovakia 1,200 58 15% 15%
Greece 1,167 99 12% 15%
Denmark 1,125 72 13% 12%
Ireland 1,082 72 24% 10%
Estonia 931 46 14% 13%
Serbia 880 49 10% 8%
Latvia 802 30 12% 8%
Slovenia 595 35 4% 6%

Countries <500k PVs p month 1,133 93 n/a n/a
Total 170,946 10,459 13% 6%

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