General stats are here: http://www.facebook.com/press/info.php?statistics
- 8.4 million UK users of which…
o 3 million men
o 3.5 million women (the rest are unspecified)
o 1 million 13 - 18
o 3.8 million 18 – 24
o 2.8 million 24- 30
o 2.2 million 30 – 50
o 0.3 million 50 – 65
Families:
* 0.6 million women listed as married in the UK
* 0.4 million men listed as married in the UK
With more than 39 million unique visitors, September 2008 was the highest traffic month yet for Facebook according to the latest stats from Nielsen Online. While traffic was only up marginally from last month (38.2M), the gain represented 116% growth from the same period in 2007. (http://mashable.com/2008/10/20/facebook-traffic-record/)
Further, the social network continued to narrow the gap on MySpace in the US, with traffic now roughly 2/3rds that of the larger network. As recently as April, MySpace had a nearly 3 to 1 advantage over Facebook in terms of US traffic – 58.7M to 22.4M, respectively. (http://mashable.com/2008/10/20/facebook-traffic-record/)
There are 10 billion photos on Facebook
* 2-3 Terabytes of photos are being uploaded to the site every day
* We have just over one petabyte of photo storage
* We serve over 15 billion photo images per day
* Photo traffic now peaks at over 300,000 images served per second
(http://mashable.com/2008/10/15/facebook-10-billion-photos/)
It’s estimated that 20% of Canada’s population is on Facebook. (Worldwide, Universal McCann, 2008)
Facebook hasn 22.5% weekly reach and the number one in many markets and surely will grow as it becomes internationalised.
(Worldwide, Universal McCann, 2008)
14 million photos uploaded daily on Facebook (Worldwide, Universal McCann, 2008)
#4 site in global minutes;
67MM+ active users;
20K applications + 95% of Facebook members have used at least one
101MM visitors +305% Y/Y (67MM+ active users),
20B minutes (#4 globally behind Yahoo!, Live,and YouTube), +363% Y/Y;
250K new registrations per day since 1/07;
55K+ regional / work-related / collegiate / high school networks (>50% outside of college);
Fastest growing demographic is those 25+ years old; 85% market share of 4-year US universities (Facebook 3/08)
6MM+ active user groups on site (Facebook 3/08)
Top non-US active users: UK (8MM+), Canada (7MM+), Turkey, Australia, France, Sweden, Norway, Columbia, and South Africa (Facebook 3/08)
//(http://www.morganstanley.com/institutional/techresearch/pdfs/InternetTrends031808.pdf)//
Most popular applications from Adonomics (22nd July 2008):
| Rank | Application | Installs | Active users | Active Users (%) | Avg. Rating | Valuation |
| 1 | Super Wall | 51,853,300 | 518,533 | 1% | 3.2 | $28,305,600 |
| 2 | FunWall | 33,418,400 | 1,670,920 | 5% | 3.0 | $28,382,100 |
| 3 | Top Friends | 31,551,600 | 1,262,060 | 4% | 0.0 | $24,551,000 |
| 4 | SuperPoke! | 28,309,900 | 283,099 | 1% | 4.1 | $11,828,100 |
| 5 | Movies | 20,688,200 | 413,763 | 2% | 3.2 | $12,575,200 |
| 6 | Hug Me | 19,596,200 | 195,962 | 1% | 2.7 | $9,329,410 |
| 7 | Likeness | 17,922,600 | 179,226 | 1% | 2.7 | $8,500,130 |
| 8 | Video | 15,948,500 | 5,491 | 0% | 2.7 | $30,091 |
| 9 | Bumper Sticker | 14,320,400 | 1,432,040 | 10% | 2.3 | $9,713,560 |
| 10 | iLike | 13,661,100 | 273,222 | 2% | 4.3 | $8,505,310 |
A recent study carried out by consumer magazine publisher IPC shows that in the last 12 months alone the number of women attracted to social media and social networking websites has grown by an astonishing 53%. The survey discovered that two-thirds of women count social networking as one of their regular online activities, a quarter of women often read online forums, up from 18% in 2007 while a fifth post questions or answers. With the continued surge towards social networks and user generated content it is time to ask yourself whether your brand and your website is seeing the full benefit. The survey also highlighted something many of us already know, the fact that women love to shop! With the proportion of women who shop online (57% of the sample) increasing by 8% since 2007. For more on this subject, visit The Pomegranate Group
Facebook Update (April 20th 2009)
Facebook continues to extend its lead over MySpace. In March, it saw 69.1 million visitors, versus 55.9 million for the News Corp-owned social networking site. In fact, MySpace was the only social networking site measured in the Nielsen survey that saw its traffic decline year-over-year.
James Norris Cited in Mashable
