B2B social media

Conducted bi-annually by Circle Research the ‘B2B Barometer’ survey explores the budgets and priorities of 100 of Europe’s leading client side B2B marketers. A few social media highlights include:

  1. 39% of B2B budgets are now allocated to ‘new media’ – 15% to web development, 12% to email, 10%to online ads, 2% to social media
  2. 70% of B2B marketers plan to increase spend on social media in the next 12 months…but 57% feel they don’t know enough about this area
  3. Only 51% measure the return on their marketing investment

Further details can be found at B2B social media statistics

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